Our Social Media Marketing & Management Service Contract Agreement
This Client Agreement (“Agreement”) is entered into by and between Lift-Off Design Studio (“Lift-Off Design Studio”) and (“Client”) on (the “Execution Date”).
In consideration of the execution of this Agreement and the performance of the terms and conditions herein, Lift-Off Design Studio and Client (collectively referred to as the “Parties”) agree as follows:
The Parties agree that Lift-Off Design Studio will provide Social Media Marketing and Management Services to Client in accordance with the terms and conditions of this contract.
This Agreement will commence on the Execution Date and continue for a period of 90 days (the “Consulting Term”). All terms of this agreement will automatically renew, unless Client requests cancellation.
Description of Service | Lift-Off Design Studio agrees to diligently perform the Social Media Marketing Services described in Exhibit A (“Services”) for Client.
Bi-Weekly Social Media Content Approval Process with Content Backup
Content Creation We will curate and create bi-weekly social media content based on your brand guidelines and social media marketing objectives.
Internal Review Our team will conduct an internal review of the content to ensure it aligns with your brand voice, messaging, and quality standards. This step involves our social media managers, content creators, and marketing experts.
Client Review
- To ensure an efficient and streamlined process, we will provide you with a clear deadline for reviewing the social media content. Adhering to this deadline is crucial to maintain the content production schedule and ensure timely delivery.
- The timeframe of 48-72 hours for your review, taking into consideration the complexity of the content. This timeframe allows us to address any revisions or changes promptly, ensuring that the final content meets your expectations and aligns with your marketing goals.
- By respecting the provided deadline, we can maintain a smooth workflow and optimize the overall efficiency of the content creation and approval process.
Feedback and Revisions
- We value your input, and we will promptly address any requested revisions or changes to the social media content. Our team will modify the caption, visuals, hashtags, or other elements as per your preferences. You are entitled to one revision per post at no additional cost.
Final Approval
- Once the revisions are made, we will submit the updated social media content to you for a final review. We will ensure that all requested changes have been implemented and that the content meets your expectations.
Client Sign-off
- We will await your formal approval of the social media content, either through a written confirmation or an agreed-upon sign-off process. This sign-off indicates your satisfaction with the content and gives us permission to proceed with scheduling and publishing.
Content Backup
- To ensure continuity, we will always keep one week’s worth of approved content in backup. This allows us to have a buffer in case of any unforeseen circumstances or delays.
Revision Fee
- Please note that after the initial revision, any additional revisions requested for the bi-weekly content will incur a fee of $10 per revision post. This is to account for the additional time and resources required for modifications beyond the first revision.
Content Scheduling and Publishing
- Upon receiving your approval, we will schedule and publish the social media content according to the agreed-upon posting schedule and platforms. This includes platforms such as Facebook, Instagram, Twitter, LinkedIn, or others as determined in our social media strategy.
Grounds for Contract Cancellation
Breach of Confidentiality
- If a client violates the confidentiality agreement by disclosing sensitive information or trade secrets without proper authorization, it may lead to immediate contract termination. Safeguarding the confidentiality of both parties and our proprietary information is of utmost importance to us.
Non-Payment or Financial Disputes
- Failure to make timely payments or engaging in financial disputes can be grounds for contract termination. We expect clients to fulfill their financial obligations as stated in the agreement to maintain a mutually beneficial business relationship.
Unreasonable Demands
- If a client consistently makes unreasonable demands that go beyond the scope of the agreed-upon services or disrupt the workflow, it may lead to contract termination. We strive to maintain a balanced and professional working relationship.
Violation of Intellectual Property Rights
- If a client uses copyrighted materials, trademarks, or intellectual property without proper authorization or infringes upon the intellectual property rights of others, it may result in contract termination. We respect intellectual property laws and expect the same from our clients.
Unethical Behavior
- Engaging in unethical practices, such as spreading false information, engaging in cyberbullying, or engaging in discriminatory behavior, will not be tolerated. If a client’s actions on social media or other platforms conflict with our ethical standards, it may lead to contract termination.
Non-Cooperation or Inadequate Support
- If a client consistently fails to provide necessary cooperation, feedback, or support required to execute the agreed-upon services effectively, it may hinder the progress and success of the project, leading to contract termination.
Negative Impact on Brand Reputation
- If a client’s actions or behavior on social media or other platforms significantly damage our brand reputation or undermine the objectives of our marketing efforts, it may be grounds for contract termination. We prioritize protecting our brand image and integrity.
Legal Compliance
- If a client requests or instructs us to undertake actions that violate local, national, or international laws and regulations, we will terminate the contract immediately. We operate within legal boundaries and expect our clients to adhere to the same standards.
Purchase of Artificial Views, Likes, and Followers
- Engaging in the practice of buying artificial views, likes, followers, or any form of social media engagement is strictly prohibited. If a client is found to have purchased such metrics, it undermines the authenticity and integrity of our social media strategies. Contract termination may be necessary to maintain our commitment to genuine growth and engagement.
Violation of Platform Policies
- If a client repeatedly violates the terms of service or community guidelines of social media platforms, it can have a detrimental effect on our online presence and account standing. Contract termination may be warranted to ensure compliance with platform policies and maintain a positive reputation.
Misrepresentation or False Information
- If a client provides false or misleading information about their business, products, or services, it can compromise the credibility and trustworthiness of our marketing efforts. Contract termination may be necessary to uphold transparency and ethical business practices.
Unreasonable Expectations
- If a client consistently sets unrealistic expectations or demands immediate and unrealistic results without considering the time and effort required for effective social media marketing, it may lead to contract termination. We prioritize setting achievable goals and maintaining a realistic approach to achieve sustainable growth.
Communication Breakdown
- If a client repeatedly fails to communicate effectively, respond to important inquiries, or provide timely feedback, it can hinder the progress of our social media campaigns. In such cases, contract termination may be considered to ensure efficient workflow and client satisfaction.
Competitive Conflicts of Interest
- If a client operates in a similar industry or engages in activities that directly conflict with the interests of our other clients, it may create conflicts of interest. In such cases, contract termination may be necessary to maintain fairness and prevent potential conflicts among our client base.
Bi-Monthly Phone or Zoom Meeting
- To ensure efficient communication and allocate appropriate resources, we offer a specific number of phone or Zoom meetings for our clients on a bi-monthly basis.
Here are the details:
Bi-Monthly Meetings
- We schedule regular meetings with our clients every two months to discuss updates, progress, and address any questions or concerns. These meetings are designed to provide a platform for effective communication and collaboration.
Phone or Zoom Options
- You have the flexibility to choose between a phone call or a Zoom meeting for each scheduled bi-monthly session. Both options allow for direct communication and enable us to discuss your social media marketing and management needs.
Meeting Duration
- Each meeting will have a predetermined duration to ensure efficient use of time for both parties. Typically, meetings are scheduled for 30 minutes to 1 hour, depending on the complexity and scope of the discussion.
Contact Limit
- To streamline our operations and allocate resources effectively, we have a set limit on the number of phone or Zoom meetings per client on a bi-monthly basis. This limit ensures that we can dedicate adequate time and attention to each meeting and maintain a balanced workload for our team.
- Please note that if additional meetings are required beyond the set limit, we may need to discuss any associated costs or adjustments to our agreement to accommodate your specific needs.
- We understand the importance of regular communication and are committed to providing quality support during our designated bi-monthly meetings. By adhering to the agreed-upon contact limit, we can maximize our collaboration and ensure the best possible outcomes for your social media marketing and management strategies.
Professional Contact
- Maintaining a professional and respectful communication environment is of utmost importance to us. We prioritize professionalism in all interactions with our clients.
Here are the guidelines we follow to ensure appropriate and respectful communication:
Professional Language
- Our team members will always use professional and courteous language when communicating with you. We prioritize clear and concise communication to avoid any misunderstandings or confusion.
Respectful Tone
- We believe in maintaining a respectful and positive tone in all our interactions. Our team members will treat you with professionalism, empathy, and understanding at all times.
Timely Responses
- We understand the importance of timely communication and its impact on your experience with our social media marketing and management services. We are committed to providing prompt assistance and ensuring that you receive the information you need in a timely manner.
Here are our response time guidelines:
Response Timeframe
- We strive to respond to your inquiries, questions, or requests within 24-48 hours during our regular business hours from Monday to Friday.
Weekend Communication
- Please note that our team is offline during weekends, and we will not be able to respond to any messages during this time. However, we value your inquiries and will make it a priority to address them promptly on the first or second business day following the weekend.
Business Days
- Our business days typically run from Monday to Friday, excluding public holidays or any other non-working days as per our company’s calendar.
Urgent Matters
- If you have an urgent matter or require immediate assistance, please indicate the urgency in your communication, and we will make every effort to prioritize your request and respond as soon as possible.
Confidentiality
- Any information you share with us will be treated with the utmost confidentiality. We prioritize data security and adhere to strict privacy protocols to protect your sensitive information.
Appropriate Boundaries
- We will maintain appropriate professional boundaries in all our communications. Our focus is on providing high-quality social media marketing and management services, and we will refrain from engaging in personal or inappropriate discussions that are unrelated to our business relationship.
Conflict Resolution
- In the event of any disagreements or conflicts, we will approach the situation professionally and work towards finding a resolution that satisfies both parties. Open and constructive communication will be encouraged to address any concerns or issues that may arise.
- We are dedicated to creating a professional and respectful environment that fosters collaboration and trust. Should you have any concerns about our communication or if there are any specific guidelines you would like us to follow, please let us know, and we will ensure that our team adheres to your requirements.
Text Messaging Limits on WhatsApp Business and Messages for Existing Clients
- To ensure effective communication and manage our resources efficiently, we have established text messaging limits on WhatsApp Business and messages for existing clients.
Here are the details:
- Monday to Friday: 9am to 5pm.
- Closed on Saturdays, Sundays, & major holidays.
Introduction Call & Monthly Call
- Introduction Call: 5 mins – 45 mins.
- Monthly minutes: 15 mins.
- Once the monthly minutes run out, there will be an additional fee of $3 per minute.
- WhatsApp Business – We check WhatsApp once a day.
- Email – We will respond to Client’s email within 24 hours.
- Phone Calls – We only accept phone calls by appointment.
- WhatsApp Business: We utilize WhatsApp Business as a communication channel to provide timely updates and address any inquiries or concerns.
However, to maintain a balanced workload and optimize our communication efforts, we have set the following limits:
- a. Initial Inquiries: For new clients or initial inquiries, we encourage you to reach out via WhatsApp Business for a prompt response. We strive to address these inquiries within 24-48 hours during our regular business hours.
- b. Ongoing Communication: Once you become an existing client, we limit WhatsApp Business communication to specific topics, such as urgent matters or time-sensitive updates. For general inquiries or non-urgent matters, we encourage you to utilize other communication channels, such as email or scheduled meetings.
Messages for Existing Clients
- We value our ongoing relationship with existing clients and understand the importance of maintaining open lines of communication.
However, to ensure efficient use of our resources and prioritize client needs, we have set the following limits:
- a. Communication Frequency: For non-urgent matters or general inquiries, we kindly request that you limit your messages to a maximum of three messages per week. This allows us to allocate sufficient time and attention to each client while managing our workload effectively.
- b. Response Timeframe: We strive to respond to messages from existing clients within 24-48 hours during our regular business hours. Please note that weekends and public holidays are excluded from this timeframe.
Alternative Communication Channels
- While WhatsApp Business is a convenient communication tool, we encourage you to utilize other channels, such as email or scheduled meetings, for non-urgent matters or more in-depth discussions. This helps us ensure that we can provide comprehensive and thoughtful responses while maintaining a balanced workload.
- By implementing these text messaging limits, we aim to provide efficient and effective communication while managing our resources responsibly. We appreciate your understanding and cooperation in adhering to these guidelines. If you have any urgent matters or require immediate assistance, we will make every effort to address them promptly.
Social Media Posting Policy
- To ensure the effectiveness and cohesiveness of our social media marketing efforts, we kindly request that clients refrain from posting on social media platforms while we are managing their accounts.
Here’s why:
- Consistency in posting is vital for maintaining a strong social media presence. To avoid content overload and confusion among the audience, we schedule and coordinate posts in advance. Your cooperation in refraining from simultaneous posting helps us maintain a consistent and balanced posting schedule.
Brand Voice and Messaging
- As your dedicated social media manager, we are responsible for maintaining your brand voice and messaging. Independent posting by clients may introduce conflicting messages or inconsistent branding, which can confuse your audience and dilute your brand identity. By allowing us to handle the posting, we ensure a cohesive and unified brand image.
- Effective social media marketing relies on strategic planning and content curation. By working closely with you, we develop a comprehensive content strategy that aligns with your marketing goals. Simultaneous posting can disrupt this strategy and hinder its effectiveness. By adhering to our coordinated posting schedule, we can optimize your content strategy and achieve better results.
Engagement and Monitoring
- Engaging with your audience is crucial for building relationships and fostering brand loyalty. Posting independently may make it challenging for us to promptly respond to comments, messages, and monitor post performance. By allowing us to focus on managing your social media accounts, we can ensure timely engagement, address inquiries, and track the impact of each post effectively.
- By adhering to this policy, we can deliver a more streamlined and effective social media marketing experience for your brand. We appreciate your understanding and cooperation in entrusting us with the responsibility of managing your social media presence. Together, we can achieve your marketing objectives and establish a strong online presence.
PAYMENT, RATE, AND HOURLY FEE
- Package and Pricing. Our packages are priced based on an hourly rate. Additional charges may apply for complicated design or content requiring more than two edits. After two edits, we will charge $75 per hour.
- Hourly Rate. Any Additional Services not included in this Agreement will be charged based on the hourly rate specified in Exhibit B. Reimbursable expenses not contemplated in this Agreement will be charged at actual cost. No Additional Services or costs shall be incurred without proper written authorization from the Client.
- Fees. Client shall pay Lift-Off Design Studio a performance fee for the Services, as set forth in Exhibit A.
- Payments Client agrees to pay Lift-Off Design Studio a monthly payment set forth in exhibit A duration of the Consulting Term. Credit card: Client may choose to make payment using a valid credit card. A 3.4% processing fee will apply for credit card payments.
- Late Fees. Invoices must be submitted to Lift-Off Design Studio in a timely manner, and late invoices may result in a late fee of 1.5% of the total monthly invoice.
- Minor Changes – Up to 2 free revisions.
- Major Changes – $75 per hour.
Independent Contractors Status
- Client acknowledges that Lift-Off Design Studio is an independently contracted service provider and not an employee. Client cannot supervise or prohibit Lift-Off Design Studio from using subcontractors. Lift-Off Design Studio sets its own working hours and is not subject to Client’s instructions or training on a regular basis. Payment is based on completed work or monthly subscription dates. Client should follow the terms of this Agreement, including its termination provisions, and should not provide Lift-Off Design Studio with W-2 forms or assign new work without signing a new agreement.
- If either Party fails to observe and/or perform any material obligations under this Agreement and does not rectify the failure within thirty (30) days of receiving written notice, the non-breaching Party may terminate this Agreement for cause. In the event that Client becomes insolvent, bankrupt, has a winding-up petition filed against it, admits its inability to pay debts, makes an assignment for the benefit of creditors, has distress or execution proceedings levied on its properties or assets, has a liquidator, receiver, judicial manager, or special manager appointed, ceases to carry on business, or enters into any special arrangement or composition with its creditors, Lift-Off Design Studio may terminate this Agreement for cause and discontinue any further performance of its duties and obligations.
- We provide updates on a monthly basis. For social media subscriptions, we have a monthly appointment that lasts for 2-15 minutes. We will send a written report via email monthly.
- During the period when Lift-Off Design Studio manages the social media accounts, Client should not post to them or engage in activities like liking, following, or unfollowing. If specific posts are needed, they should be sent 24 hours in advance. Client may use direct messages to reply to customers and comments.
- This Social Media Marketing & Management Service Contract Agreement (the “Agreement”) is entered into by and between Lift-Off Design Studio (referred to as “Provider”) and Signed Client (referred to as “Client”) (collectively referred to as the “Parties”).
- Provider agrees to provide social media marketing and management services to Client as outlined in the agreed-upon scope of work (SOW). The services may include but are not limited to:
- a) Social media strategy development and implementation
- b) Content creation, curation, and scheduling
- c) Community engagement and moderation
- d) Performance tracking and reporting
- e) Advertising and promotional campaigns
- This Agreement shall commence on [Commencement Date below] and shall continue for an initial term of 6 months.
- After the initial term, this Agreement may be renewed for subsequent terms as agreed upon in writing by both Parties.
- Client agrees to pay Provider the agreed-upon fees for the services provided. The payment terms, including the amount, payment schedule, and method of payment, shall be outlined in the attached SOW or as separately agreed upon by the Parties.
- Both Parties understand and acknowledge that during the course of providing the services, confidential information may be disclosed. The Parties agree to maintain the confidentiality of such information and not disclose it to any third parties without prior written consent unless required by law.
- Provider acknowledges that all intellectual property rights related to the social media content, strategies, and materials developed or provided under this Agreement shall remain the property of the Client unless otherwise stated in writing.
- Either Party may terminate this Agreement by providing 30 days’ written notice to the other Party. In the event of termination, Client shall be liable for a minimum payment of 6 months before canceling any subscription or for the remaining months of the subscription, as applicable.
- Except in the following circumstances
- a) If either party breaches a material provision of this Agreement and fails to cure such breach within seven days after receiving written notice; or
- b) If either party becomes insolvent, bankrupt, or unable to meet its financial obligations.”
Governing Law and Jurisdiction
- This Agreement shall be governed by and construed in accordance with the laws of Colorado Jurisdiction. Any disputes arising out of or relating to this Agreement shall be resolved exclusively in the courts of Colorado Jurisdiction.
- This Client Agreement, including any attached exhibits, constitutes the entire agreement between the Parties and supersedes any prior understanding or agreements, whether written or oral. This Agreement may only be modified in writing and signed by both Parties.
IN WITNESS WHEREOF, the Parties have executed this Social Media Marketing & Management Service Contract Agreement as of the Effective Date.
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Lizette Noel & Geoffrey Metcalf CO-Founders