What is Facebook Pixel? 

Facebook Pixel is a code snippet that you place on your website to track user behavior and performance of your Facebook ad campaigns. It is a small piece of JavaScript code that you add to your website pages. Once you install the Facebook Pixel, it tracks the actions visitors take on your website and sends that data back to Facebook.

The Pixel allows you to measure the effectiveness of your Facebook ads by tracking different actions, such as page views, add-to-cart events, purchases, and more. By tracking these events, you can optimize your ad campaigns and retarget users who have already interacted with your website. Additionally, you can create custom audiences based on specific actions taken on your website, allowing you to target users with more relevant ads.

Overall, the Facebook Pixel provides valuable insights into your website's performance and improves the targeting and effectiveness of your Facebook ads.



How to set up a Facebook pixel on your website.  

Here are the steps to set up a Facebook Pixel on your website:

1. Go to your Facebook Ads Manager and click on "Pixels" under the "Events Manager" tab.
2. Click on "Create a Pixel" and enter a name for your pixel.
3. Accept the terms and click "Create Pixel".
4. Choose how you want to install the pixel code. You can either manually install the code or use a partner integration.
5. If you choose to manually install the code, copy the pixel code and paste it into the header section of your website's code.
6. Test your pixel installation using Facebook's Pixel Helper tool, which checks if your pixel is working correctly.
7. Once you've confirmed that your pixel is working, you can start tracking events on your website.

Note: If you're not familiar with coding, you may need to ask your website developer for help with installing the pixel code. Additionally, you can use Facebook's partner integrations to set up the pixel without having to manually install the code.